Learning outcome 4 (U3): Be able to carry out post production techniques and processes for an original media product to a client brief
I have exported both the front cover and double page spread as a JPEG.
My magazine 'Icon' was created by request of 'The London Magazine'. It is a new online and print based magazine for North London. It is an artist based magazine that features a different, unknown artist from North London in every issue.
The front cover of my magazine fits the brief as it features my original content such as the photography of the featured artist from north London. It also has bright and colourful coverlines which reflects the vibrant music scene developing. The fact that the artist featured is from north London reflects the locality of where the magazine is based.
The client asked to make the first edition of the magazine to showcase the talent in the area; this was done as on the front cover as the model on the front cover is a singer from north London where readers can learn more about her inside. The double page spread also fits the brief as it showcases venues in the area as there is a section promoting the North London venue KOKO, where the singer featured will be doing a concert. This means people will know about the music scene developing.
The front cover featured colours blue, green and pink. These bright colours reflect the vibrancy of the music scene. These colours also attract all genders, which is the target audience. This welcomes everybody and means potential readers will be allured by seeing the magazine in shops, for example.
The vibrant music scene implicitly asks to match this with a vibrant audience. This is why I thought teenagers of all ethnicities with a social class of ABC1 would be perfect as the modern generation of teenagers are in touch with modern beliefs and heavily involved with social media. This also means they will be the best group to interact with the online based aspect.
Another implicit demand is to focus on people from north London who contribute to the music scene. This is why I've decided to do an artist based magazine, specifically within the pop and hip-hop genre.
The brief asks to create a print based magazine. This implicitly demands for it to fit traditional magazine's conventions. This is why I have followed the traditional magazine layout with the masthead on top, coverlines and a mid shot of the model/featured artist.
Use of post-production techniques
I used the text tool on the front cover to write the coverlines. I used sans serif style fonts so it is easy to read and therefore attracted a young target audience. The font also connotes a contemporary aesthetic which fits the pop and hip-hop genre. This tool was essential for my magazine so it could fit the client's brief because it reinforces the fact it is a magazine for North London. Without the coverline explicitly explaining the featured artist is from North London, it is not clear. It was also an essential so the masthead could be clear which is needed for a print based magazine.
I used the quick selection tool on the front cover so that I could position the featured artist/model in front of the masthead. This makes her look dominant and independent which is key features of the pop and hip-hop genre. Additionally, this is something that the young target audience value as they can see how society is changing to allow women to be more dominant than ever before. If this tool was not used and she was positioned behind the masthead, her facial features would be unclear and therefore not fit the brief as the talent is not being showcased.
On the front cover, I added a drop shadow and outer glow to the coverlines. This meant the coverlines were clear to read and is bold against the light background. It creates emphasis on the coverlines, and creates a sense of dominance. Therefore, by putting the drop shadow on the coverlines, such as the artist's name, they are put in a position of power. Futhermore, it also draws attention to them. This means teenagers passing by will be allured and may want to purchase. This fits the brief as it implicitly demands for a vibrant audience.
I used the crop tool on the front cover to zoom in on the image of the artist. This was done so it fits artist based magazine conventions as they tend to have mid shots or close up shots of the model on the front cover. This camera angle where the artist is looking down on the reader creates a sense on dominance and boldness as it connotes power. This fits the brief because it explicitly asks for a print based magazine, that (implicitly) asks for it to conform to traditional magazine codes and conventions.
For the double page spread, I used the saturation tool to increase the colours and vibrancy of the photograph. The bright colours connote youth and fun which are key aspects of the pop and hip-hop genre. If this was not done, the image would not appeal to the target audience as much as the colours would be too dull. It will also connote a different genre to pop and hip-hop such as indie music. This had to be done to maintain the genre and keep the target audience appeal. This also fits the brief because it asks to show the vibrant music scene developing which is reflected by the vibrancy and saturation of the photograph.
I used the rectangle tool to create thick lines in between each article. This ensures it is clear to read and be able to tell each section apart. Key information is prioritised. This is important for the young target audience as they tend to have low levels of patience so it should be easy for them to navigate themselves through the magazine. This also ensures no information is taken in the wrong way because it is out of place. This fits the brief as it lets people know about music in a way that is easy to understand and acknowledge.
I used the text tool in the double page spread to write the body copy. This was especially useful in the main article/interview as it can be used to create columns which fits industry conventions which is an implicit demand from the client and fits the brief. It was also used to write the article on the live show (as well as the other sections). This fits the brief as it was used to promote venues in the area of North London. Without the text tool this would not have been possible.
I used the brush tool in the double page spread to make sure the social media logos are in a colour that is cohesive with the colour pallet. The chosen colour was pink as it connotes love, kindness, and femininity - all things that the featured artist promotes. This means the target audience who are heavily involved in social media can interact with the magazine on other platforms, generating a high revenue. Without the brush tool, the social media logos would not be as eye catching which means it would not get as many notices. This fits the brief as it allows for an online presence.
I used the curves tool to edit the colours and levels of certain aspects in the double page spread. For example, I used it on an image of tickets to make it pink and match the colour scheme of the double page spread. This bright colour attracts the young target audience much more than a more dull colour would have. It also reflects the pop and hip-hop genre. This fits the brief as the vibrancy which was created with the curved tool reflects the vibrancy of the local music scene. It also fits the brief as it implicitly demands for the magazine to fit the codes and conventions of magazines, therefore, changing the colour to fit the colour pallet does this.
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