Pitch your Ideas (P4, M3: U21)

Learning outcome 3: (U21) Be able to pitch ideas on a proposed media product and respond to questions. [P4,M3]

Final presentation

Client's feedback 

(feedback is in bold and italic)

ABC demographic target audience may stretch in to D,E

From this feedback, I understand that the ABC demographic target audience may stretch into the D and E demographic as it is a semi-affordable price that appeals to a young target audience. I understand that I may need to rethink my target audience, to ensure that I am targeting more of a mass readership than a niche readership.

Consider handing out teasers at venues

From this feedback, I understand that I should consider taking advantage of the local community due to the locality of the magazine. I understand that I may need to rethink my distribution methods to ensure that the target audience is aware of this magazine.

You could put charts inside to ensure the core of the genre isn't lost

From this feedback, I understand that I should make sure the core and key aspects of the genre is not lost. To ensure this, I can include music charts in the pop and hip-hop genre. I understand that I may need to rethink the content included to ensure the genre isn't lost.

The price could be pushed up as it 'walks all over the competition'

From this feedback, I understand that as my magazine has unique content that challenges the competitors, I can make the price higher. I understand that I may need to rethink my price to ensure the magazine is priced at what it is worth whilst still making a profit.

Consider having less pages than 150

From this feedback, I understand that 150 pages may be quite a lot of pages and the content could be spread out over multiple issues. I understand that I may need to rethink the amount of pages in the magazine to ensure it is not too overwhelming and rushed.